Glassroot Partners

Rebuilt collateral for review

The new Glassroot Method, plus six PDFs rebuilt in the current Glassroot design. Nothing live has changed. Once you approve, each new file replaces the old one at the same glassrootpartners.com link, so anyone holding an existing link gets the new version.

Changes made to all six:
  • Matt's Harvard role is in the past tense ("five years as an Executive Leadership Coach at Harvard Business School").
  • PBS is in the past tense wherever it appeared as a current role.
  • Dashes and the word "room" (for a meeting) are rewritten.
  • New design matches the foundations one-pager: navy, cream and gold, the Glassroot logo, Megafield headings, Lato body. Photos are from Matt's current website.
  • Serif type is used only for titles and headings. All sentences, paragraphs and quotes are in sans-serif, with no italics.
  • Everything else keeps the original wording. Where a line changed, it is listed below.

The Glassroot Method (new)

9 pages, draft 2 · replaces the 22-slide deck at glassrootpartners.com/glassrootmethodpdf once approved

What it is

  • Written from scratch on your 9/24 decisions: companies are the audience, no prices or offer terms, no nonprofit or athlete material.
  • Four steps: find what's true, write the plan with you, build what the plan calls for, run it with you and then hand it over.
  • Pages: cover, why plans stall, steps 1-2, steps 3-4, the rules we hold to, who you work with (with the role sentence you approved), and the five-requests case with a call to action.
  • Dropped from the old deck: the benchmark percentages, the composite case study, the pillars, the two journeys, the Lenses, the 12-step Engine, the family office, foundation and CSR pages, and the stock photos.
  • Matt has not seen it. It is his method as much as yours.

Matt George bio

1 page · glassrootpartners.com/mattbiopdf

Wording changes

  • Added an "At a glance" list of six credentials next to the photo.
  • "As an Executive Leadership Coach at Harvard Business School, Matt works with" is now "For five years as an Executive Leadership Coach at Harvard Business School, Matt worked with".
  • Dropped "global" from "a global boutique advisory practice", and the closing clause "further establishing his role as a leading voice in credible, sustainable leadership".
  • "Candid dialogue" is now "candid conversation".
  • Cut the sentence "Glassroot is built on a simple belief: clarity is what moves leaders and organizations forward." The closing line "Leaders turn to Matt when the stakes are high..." moved up into the header.
  • New footer: "Talk with Matt. Bring the decision you keep moving to next week." (the headline from his website).

Matt George 3-pager

3 pages · glassrootpartners.com/matt3pagerpdf

Wording changes

  • Intro: "and an Executive Leadership Coach at Harvard" is now "and spent five years as an Executive Leadership Coach at Harvard".
  • Harvard box: "Matt coaches" is now "For five years at Harvard Business School, Matt coached".
  • "PBS host + national voice" is now "Former PBS host and national voice".
  • "Matt's value is fixing the chain, not just one broken link" is now "Matt works on the whole chain, not one broken link".
  • "The client, the room, and the stakes" is now "the client, the audience, and the stakes". "When that format fits the room" is now "fits the group".
  • Alignment Cycle diagram redrawn.
  • Shortened to fit the cards: the keynote card ends "built around the decisions top teams are facing" in place of the longer "grounded in real operating experience... not generic leadership theory"; "Culture is the real issue:" and "quietly" were cut from the fit cards; "custom-built" is now "built".

Matt George advisory overview

1 page · glassrootpartners.com/mattadvisorypdf

Wording changes

  • New headline: "Advisory for high-stakes decisions."
  • Credential: "Executive Leadership Coach at Harvard Business School" is now "Five years as an Executive Leadership Coach at Harvard Business School".
  • "The room is political" is now "the politics are live". "Walk into a power room" is now "walk into a high-stakes meeting". "So the room stops arguing" is now "so the group stops arguing". "Frame the decision and the room" is now "frame the decision and the people involved".
  • Section "The kinds of situations people pull Matt into" is now "What people bring him".
  • New footer: "Start with a working session. Thirty minutes to frame the decision and the next step."

Fractional strategy leadership (nonprofit advisory)

3 pages · glassrootpartners.com/nonprofitadvisorpdf

Wording changes

  • "Led by Matt George (Former 30-year nonprofit CEO & Harvard Business School Executive Leadership Coach)" is now "Led by Matt George, a nonprofit CEO for 30 years and an Executive Leadership Coach at Harvard Business School for five".
  • Typo fixed: "We do now:" is now "We do not:".
  • New footer: "Start with a working session. Thirty minutes. We tell you what we would do first." (the line from the foundations one-pager).
  • Still calls us "your fractional Chief Strategy Officer", as the original did. Your call whether that framing stays.

Impact Boardroom flyer

1 page · glassrootpartners.com/impactboardroomflyer

Wording changes

  • About Matt: "Former 30-year nonprofit CEO (500+ team members); Executive Leadership Coach at Harvard Business School" is now "Nonprofit CEO for 30 years (500+ staff). Executive Leadership Coach at Harvard Business School for five years."
  • "A 6-person strategy room" is now "a six-person strategy session".
  • Typos fixed: "high-stakes decision" is now plural, and the doubled "decisions" in the Execute line is gone.
  • New QR code pointing to impactboardroom.com. Price unchanged at $18,000.

Impact Boardroom city pilot

1 page · glassrootpartners.com/citynonprofitleaders

Wording changes

  • "Executive Leadership Coach at Harvard Business School" is now "Five years coaching executives at Harvard Business School".
  • "PBS host" is now "Former PBS host".
  • Board alignment moment: "Getting the most from the people in the room" is now "Getting the most from every board member".
  • "But the real shift was identity-level" is now "The bigger shift was in her".
  • Still dated "Pilot · April 2026" in the header, as the original was. Tell me if the date should go.