Changes made to all six:
- Matt's Harvard role is in the past tense ("five years as an Executive Leadership Coach at Harvard Business School").
- PBS is in the past tense wherever it appeared as a current role.
- Dashes and the word "room" (for a meeting) are rewritten.
- New design matches the foundations one-pager: navy, cream and gold, the Glassroot logo, Megafield headings, Lato body. Photos are from Matt's current website.
- Serif type is used only for titles and headings. All sentences, paragraphs and quotes are in sans-serif, with no italics.
- Everything else keeps the original wording. Where a line changed, it is listed below.
The Glassroot Method (new)
What it is
- Written from scratch on your 9/24 decisions: companies are the audience, no prices or offer terms, no nonprofit or athlete material.
- Four steps: find what's true, write the plan with you, build what the plan calls for, run it with you and then hand it over.
- Pages: cover, why plans stall, steps 1-2, steps 3-4, the rules we hold to, who you work with (with the role sentence you approved), and the five-requests case with a call to action.
- Dropped from the old deck: the benchmark percentages, the composite case study, the pillars, the two journeys, the Lenses, the 12-step Engine, the family office, foundation and CSR pages, and the stock photos.
- Matt has not seen it. It is his method as much as yours.
Matt George bio
Wording changes
- Added an "At a glance" list of six credentials next to the photo.
- "As an Executive Leadership Coach at Harvard Business School, Matt works with" is now "For five years as an Executive Leadership Coach at Harvard Business School, Matt worked with".
- Dropped "global" from "a global boutique advisory practice", and the closing clause "further establishing his role as a leading voice in credible, sustainable leadership".
- "Candid dialogue" is now "candid conversation".
- Cut the sentence "Glassroot is built on a simple belief: clarity is what moves leaders and organizations forward." The closing line "Leaders turn to Matt when the stakes are high..." moved up into the header.
- New footer: "Talk with Matt. Bring the decision you keep moving to next week." (the headline from his website).
Matt George 3-pager
Wording changes
- Intro: "and an Executive Leadership Coach at Harvard" is now "and spent five years as an Executive Leadership Coach at Harvard".
- Harvard box: "Matt coaches" is now "For five years at Harvard Business School, Matt coached".
- "PBS host + national voice" is now "Former PBS host and national voice".
- "Matt's value is fixing the chain, not just one broken link" is now "Matt works on the whole chain, not one broken link".
- "The client, the room, and the stakes" is now "the client, the audience, and the stakes". "When that format fits the room" is now "fits the group".
- Alignment Cycle diagram redrawn.
- Shortened to fit the cards: the keynote card ends "built around the decisions top teams are facing" in place of the longer "grounded in real operating experience... not generic leadership theory"; "Culture is the real issue:" and "quietly" were cut from the fit cards; "custom-built" is now "built".
Matt George advisory overview
Wording changes
- New headline: "Advisory for high-stakes decisions."
- Credential: "Executive Leadership Coach at Harvard Business School" is now "Five years as an Executive Leadership Coach at Harvard Business School".
- "The room is political" is now "the politics are live". "Walk into a power room" is now "walk into a high-stakes meeting". "So the room stops arguing" is now "so the group stops arguing". "Frame the decision and the room" is now "frame the decision and the people involved".
- Section "The kinds of situations people pull Matt into" is now "What people bring him".
- New footer: "Start with a working session. Thirty minutes to frame the decision and the next step."
Fractional strategy leadership (nonprofit advisory)
Wording changes
- "Led by Matt George (Former 30-year nonprofit CEO & Harvard Business School Executive Leadership Coach)" is now "Led by Matt George, a nonprofit CEO for 30 years and an Executive Leadership Coach at Harvard Business School for five".
- Typo fixed: "We do now:" is now "We do not:".
- New footer: "Start with a working session. Thirty minutes. We tell you what we would do first." (the line from the foundations one-pager).
- Still calls us "your fractional Chief Strategy Officer", as the original did. Your call whether that framing stays.
Impact Boardroom flyer
Wording changes
- About Matt: "Former 30-year nonprofit CEO (500+ team members); Executive Leadership Coach at Harvard Business School" is now "Nonprofit CEO for 30 years (500+ staff). Executive Leadership Coach at Harvard Business School for five years."
- "A 6-person strategy room" is now "a six-person strategy session".
- Typos fixed: "high-stakes decision" is now plural, and the doubled "decisions" in the Execute line is gone.
- New QR code pointing to impactboardroom.com. Price unchanged at $18,000.
Impact Boardroom city pilot
Wording changes
- "Executive Leadership Coach at Harvard Business School" is now "Five years coaching executives at Harvard Business School".
- "PBS host" is now "Former PBS host".
- Board alignment moment: "Getting the most from the people in the room" is now "Getting the most from every board member".
- "But the real shift was identity-level" is now "The bigger shift was in her".
- Still dated "Pilot · April 2026" in the header, as the original was. Tell me if the date should go.